Presentation Schedule
Verbal and Non-Verbal Communication Patterns of Persuasive Selling Among Live Online Entrepreneurs (84341)
Session Chair: Azlya Nada Andira
Wednesday, 30 October 2024 12:55
Session: Session 1
Room: Room 111
Presentation Type:Oral Presentation
The success of businesses can depend on the communication strategies used by entrepreneurs in the online platforms particularly the online live sellers. Live online entrepreneurs use both verbal and non-verbal communication to effectively persuade their audience. Verbal communication involves language, tone, and speech patterns, while non-verbal communication includes body language, facial expressions, gestures, and eye contact. This study found important findings through the lens of 20 online entrepreneurs doing online live selling. These entrepreneurs use storytelling, emotional appeals, and testimonials to engage their audience and build trust. Active listening skills help tailor their pitches to customer needs. Non-verbal communication, such as confident postures, eye contact, and hand gestures, is crucial for establishing credibility and connecting with their audience. Mastering these techniques can help persuade potential customers and increase sales in the competitive e-commerce market. Understanding these communication patterns is essential for aspiring entrepreneurs in the digital marketplace.
Authors:
Jhordan Cuilan, Benguet State University, Philippines
About the Presenter(s)
Mr Jhordan Cuilan is a University Associate Professor/Senior Lecturer at Benguet State University in Philippines
See this presentation on the full schedule – Wednesday Schedule
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