Communication on social media illustrates the evolving nature of language. Studies in this area have paved the way for understanding language change and evolution.

This paper analyzed the communicative functions of the linguistic and non-linguistic features embedded in the expressions prevalent in the publicly available profiles of Filipinos on Facebook (FB) using qualitative-descriptive methods. Content analysis was employed to examine 384 expressions, with validation provided by semi-structured interview extracts and two experts in the Filipino language.

Results revealed that colloquial expressions are dominant. Four key linguistic features were identified: word formation processes, creative language elements, non-standard language traits, and sound characteristics. Additionally, five non-linguistic features were observed: emojis, emoticons, GIFs, images, and stickers. Each feature serves distinct communicative functions.

FB users employ word formation processes such as acronyms, abbreviations, blending, affixation, reduplication, and clipping as time-saving strategies. To express themselves creatively, users apply colloquial terms, playful wordings, respelling, reverse spelling, and endearing expressions. Sound characteristics, including interjections, exclamations, onomatopoeia, and letter reduplication, are used to accurately convey emotions and actions. Non-standard language practices, such as misspellings, unconventional punctuation, capitalization mechanics, and code-switching, help set an informal and relaxed tone.

Moreover, Filipino FB users use non-linguistic features like emojis, emoticons, GIFs, images, and stickers to convey gestures, movements, and facial expressions typical of face-to-face conversations, to complement the expressions.

Collectively, these features enable Filipino FB users to achieve accuracy, brevity, efficiency, and creativity in digital communication. These findings contribute to a broader understanding of how technology influences language change and evolution.

Authors:
Glorida Nachimma, Benguet State University, Philippines

About the Presenter(s)
Ms. Glorida Lumiwan Nachimma is an instructor at Don Mariano Marcos Memorial State University, Philippines. She is teaching English major subjects to the Bachelor of Arts in English Language students in the College of Arts and Sciences.

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