Higher education institutions (HEIs) have become increasingly competitive, thus, over the past few years, HEI administrators have mainstreamed the concept of quality into the core of their system, program design, and service improvement, creating an environment where employees ‘live’ quality--not merely for compliance, but more for outcomes. It is evident that the interpretation and application of quality culture differ in practice and in principle, as well as the outcomes. This study looks at quality culture, defined by the European University Association (2006) and Sattler and Sontag (2018) as "something that intends to enhance quality permanently, characterized by two elements: the cultural psychological element and the structural/managerial component," and what it means to the HEIs. The study conducted a survey, a focus group discussion, and secondary data collection. The findings suggest that although quality culture is associated with two major concepts: organizational culture, and institutional structures within the organization, there is a lack of conceptual understanding of the phenomenon itself, thus, it is not yet fully embedded in most HEIs in the region.

Authors:
Rhea Gumasing, University of the Philippines Los Banos, Philippines
Regina Mendoza-Armiendo, University of the Philippines Los Baños, Philippines
Brian Alamani, University of the Philippines-Diliman, Philippines
Pearl Via Coballes, St. Mary's University, Philippines

About the Presenter(s)
Rhea Gumasing has dedicated her career to advancing private sector development and agricultural initiatives, leveraging collaboration and co-creation as cornerstones for successful program implementation.

See this presentation on the full schedule – Wednesday Schedule

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